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The innovation of loneliness
Don’t you hate when your friend keeps telling the same story over and over but has no idea that they’re doing it? Well, now I’ve found myself in a similar situation where my friend is trying to tell me...
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Hiding in plain sight
Working in this industry you don’t just pay more attention to adverts but you think about everything from the creative brief to whether you think it was a good media placement. Yes, we’re advertising...
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IAB comes to OMD UK
One of the many OMD UK Mobile deep dive sessions were hosted by IAB and being a data geek it was a must attend for me. Usually when people present data you’ll see some nodding heads and big yawns...
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Black Friday: OMD UK’s perspective
Whatever you think of the UK’s recent adoption of the US’s Black Friday, there’s no denying that it’s fast becoming an established fixture on the UK’s Christmas shopping calendar. The UK’s recent...
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Honesty is the best policy
Lucy Antoniou is a Senior Research Executive at Channel 4 With the rise of influential vloggers comes a new opportunity for brand promotion – but how important is it for advertisers to show...
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Big Data, big dilemma: consumers take control in 2015
Big data remains as ubiquitous a term as it is an under-used resource, and for consumers it’s a growing concern. Way back in January 2013, Behavioural Economist Dan Ariely famously stated: “Big data is...
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The Oscars 2015
After months of speculation, the best films of the year were put head to head in the battle for the elusive golden statue (or Lego statue, as the case may have been). Whether you’re a film fanatic, a...
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Changing the way we communicate
Last week, I was lucky enough to attend Omnicom and Google’s Future of Entrepreneurialism event where I learnt, amongst a whole host of other things, that the top four messaging services are predicted...
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If you’re appy and you know it…
Recently we surveyed 300 18-24 year old Brits to understand how they use their smartphone to organise their social lives and follow their passions. Today I’ll look at the difference between the sexes...
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Myth #4: The High Street is dead. It’s all about online retailers at Christmas
It’s no surprise where this notion of dwindling High Streets and mighty e-commerce retailers has materialised from; looking at the spend figures from Christmas 2014 alone, of the total £74bn coughed up...
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This Week in Digital: w/c June 29th
What’s happened this week: Hot on the heels of Apple Music, Google now offer an ad-supported free version of Play Music Facebook unveiled their ad of the future featuring panoramic 360* video Google...
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Anatomy of a modern grandparent
If I asked you to think about grandparents, chances are your mind would flit firstly to blue-rinse perms, pleated skirts and/or some form of boiled sweets. Beyond this, you’d probably have memories of...
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Amazon Prime Day is the new Black Friday, really?
For those of you who haven’t been exposed to the build-up advertising, Amazon Prime Day was a 24-hour promotion exclusively offered to its Prime members. The deals changed throughout the day and...
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Myth #6: Christmas is fun for all the family
It’s Christmas Day. The flat is empty; the girlfriend is away with her family and John is too skint to take the train home to see his parents in Scotland. Rather than dwell in pity, today will be a...
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Why Ethnic Targeting is Key for Advertisers and Marketers
It is well known that we live in one of the most diverse countries in the world. Over 300 different languages are spoken in London schools (source: BBC Languages) and 14% of the UK population is made...
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Nothing to See Here – The Less Than Minimalist Rise of Minimalism
When the weather gets grim, I like nothing more than a rootle around my flat and a good old-fashioned clear out. As a girl who initially moved to London with two suitcases; I’m often astounded by the...
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What is Golden Week?
We’re excited to welcome OMG Ethnic, the multicultural consultancy of Omnicom Media Group UK, to our blog for their first monthly post. Each month they’ll be shining a light on the growing communities...
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The devices we can’t live without
It’s no surprise that media device preference differs between generations. However a couple of recent reports have quantified the extent of this difference and some of the results might come as a...
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Keep Calm and Carry On (Being British)
Recently I was asked to write a deck on “What it means to be British”. In the same week that Queen Elizabeth II becomes our longest reigning monarch (proving it is still possible to come across someone...
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Listen Up!
A few years ago, you’d be forgiven for thinking that the music industry was dying. Reports of illegal downloads and file sharing killing the music industry were rife with David Lammy, the Minister for...
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