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Who’s more culturally connected: America or the UK?
“Mirror mirror on the wall, who is the fairest of them all?”…is what someone overheard me whispering to myself in the lift mirror the other day. After a ‘not-so-dry-January’ comes fun February. A...
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Time to think about your ethnic strategy
Happy Chinese New Year! Yes it would be a bit late for planning your Chinese New Year campaign this year, so let’s start with what we can still do… The African community has doubled in the last 10...
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Is there love for Valentine’s Day?
Yesterday was the most romantic day of the year: Valentine’s Day. As Evros showed in his last post, 36% of Brits were planning to celebrate this. But what do they think about it? To understand this,...
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Wish you were here!
Imagine someone rhapsodizes to you “Oh I had just a marvellous holiday, the mild climate was exactly what I needed and the seaside towns were so quirky and charming”. Your first thought would probably...
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Living Fast and Slow
Having spent the last ten days in the sunny Caribbean, (please don’t stop reading, I’m back in decidedly freezing London now so no room for jealousy) I have had ample opportunity to observe and partake...
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Do we have what it takes to be successful entrepreneurs?
I think that most of us would like the idea of being successful in life, such as inventors of something absolutely genius or entrepreneurs running a thriving business, creating stunning products or...
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The next generation of customers
4.4 hours per day! That’s how long the average 16-24 year olds spends online every day according to comScore’s latest results, with 63% of their total time online spent on mobile. To add context,...
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Easter beyond chicks and bunnies
Easter and its mountains of chocolates are just around the corner. The cultural excuse of the year to enjoy plenty of sweet treats, sorry, plenty of family time… This is the biggest commercial...
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Culturally Connected: Sport
With last night’s depressing loss of the Cricket World Cup, do not despair. We have a fantastic year ahead for sport, including the football Euros, the Olympics and Paralympics, plus the usual...
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Emojis: Outsourcing the act of expression since 1999
We recently had a discussion about the rise of emoticons, aka emojis… saying that none of us are able to write a text message anymore without dropping at least one of those cheeky little icons in....
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I want it and I want it now
The way we shop is going through an overhaul – we now expect almost every conceivable product or service to be brought to us, wherever we are and whenever we want it. According to the recent ‘Straight...
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The era of nostalgia
Like any digitally-obsessed person, I start every day by connecting on Facebook. And every day I can’t restrain myself from looking at what type of grammar mistake or fashion faux-pas I was making,...
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Smashing generational stereotypes
Let’s admit it, at some point we have all been there, expecting specific behaviours from certain age groups. Who hasn’t heard any of the following? ‘Young Gen Yers don’t care about anything, they are...
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Get your financial future sorted, because who wants to work until 80?
Last night I was watching a report on ITV London news. A reporter was interviewing teenagers at a North London secondary school on whether they have started thinking about their financial future. He...
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The Not-So-Secret Rise of Immersive Entertainment
For several months over the summer of 2015, I exited Canada Water tube station on my evening commute to a queue of Jedi Knights, intergalactic wanderers and storm troopers. In south-east London, the...
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License to Switch – Team Data Inscience
License to Switch is a pioneering internal secondment programme unique to OMD UK where people can apply to spend up to six weeks in a different area of the business. The programme is open to anyone...
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Psychological insights: Arguable and mindless decisions, or just too far away...
A few months ago I booked a holiday. I’d say it was mid-February. It was – most likely – a grey day, probably with some good old English rain. So anything, anywhere and anytime in the world was hugely...
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Is in-home technology the fox among the chickens?
Britain’s homes are filled with connected devices, with the average household owning 7.4 of them (source: YouGov). But could we reach a point where technology progress becomes too intrusive? With the...
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Take away the pain points
I recently decided that I needed a new car. My two children were so crushed into my beloved Fiat 500 that, when the eldest got out, he said that he couldn’t feel his legs. So off we went to our local...
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Brexit: Do entrepreneurs want in or out?
Here are the first findings from OMD Insight’s study into Entrepreneurial Britain. This week will see the UK make the most important decision for a generation. Do we ultimately want to be part of the...
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