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Brands which compliment us versus brands which complement us
There is genuinely a brand of mints out there called Complimints. As far as wordplay goes, it is both cleverly terrible and terribly clever. It made me think a little around the concept of compliments...
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On track and ahead of the game
The world has ended. My 59-year-old mother has a Fitbit. It is a common occurrence on the adoption curve of new technologies that once it reaches the wrinklies, it’s officially dead. At least, that’s...
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Students – a generation of savvy shoppers
A study last year by the coupon experts Valassis found that coupon redemptions by UK supermarket shoppers soared by 37% in a year, helping to save consumers £3.2 billion. Now if you have never before...
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Game On
The world of entertainment has been taken by storm last week with the launch of Pokémon Go. People were stopping their cars to catch a Pikachu and tapping their screens on the tube to throw pokéballs....
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The evolution of private label
In the wake of the last recession, we saw the explosion in popularity of private label products. People started buying in supermarket chains like Aldi and Lidl. It went from being something you don’t...
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Going for Gold with Grassroots Funding
Following a frustrating day at the Rio Olympics for Team GB yesterday with disappointments in fencing and judo, Britain awoke this morning to the news we had all been waiting for – our first Team GB...
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Apart or A Part? Shared experiences across the world
The Olympics are often seen as a celebration of unity. Bringing people together through sport is a part of the Olympic mission and sharing live experiences are key to that. With Rio 2016 in full swing...
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Just deal with it
A few weeks ago we were grocery shopping with my flatmate when she got all excited and grabbed a bottle of vinegar shouting ‘it is only 23p’!. I just couldn’t believe that a bargain could make someone...
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Choice is a good thing, right?
Last Saturday, I organised a brunch party at my place. I wanted to cook something fresh, summery, nice and easy to do. I was quite out of ideas, so I thought I’d go to the supermarket and let myself...
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Generation Clash
Swamped with student debt, struggling to climb the housing ladder and feeling betrayed by the Brexit result, it’s easy to understand why the finger-pointing rift between the younger and older...
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T(ech)-Total? When the digital world gets too much
We all know what it means to be Tee-Total, when you rid yourself of booze for life, or for a month… or a week… or for however long you can stand it, to help your purse strings, your health, or perhaps...
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Why brand sustainability is more important than ever
According to the UN, the world’s population is set to hit 9 billion by 2050, requiring the global grain output to increase by 50% and meat production to double. Scary, right? These facts are becoming...
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Life in a Cashless Society
Recently I attended Mintel’s Big Conversation where they discussed their predictions for future trends within technology – one of the most interesting points for myself was the future of contactless...
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Supercharging CSR
I have genuinely cut social events short so that I can get home in time to catch Planet Earth II. I think it’s brilliant. For a full hour, nothing can distract me. I have no interest in my Instagram...
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Talking to your home – developing relationships with machines
Is telling your lights to switch off really easier than the flick of a switch? Many of us have had that moment of lying in bed when the dread hits that you have to get up to turn the light off and then...
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New Year, New You?
Christmas madness and all the food and jolly time it comes with are now over. It is a new year and for Brits a way to make a fresh start. But how important are New Year’s resolutions and do they really...
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Goodbye Generation Rent?
Last week saw Halifax release their latest mortgage figures. According to their books, the 25-year mortgage is fast becoming a redundant product as first-time buyers shifted towards 30 or 35-year...
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The Power of Cinema
As part of the Knowledge Express programme, our Graduate training scheme here at OMD UK, I’ve been given an insight into the multiple ways people are accessing content and interacting with brands...
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Quickest to React
Last month we discussed The Power of Cinema and the shared experience it brings but it is evident that our interest in shared experiences in the realm of the movie industry extends beyond the films...
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When technology goes beyond smartphones
Technology is everywhere: in our pockets, in our ears, on our desks, in our living room and even around our wrists. Although there has been an increase in the number of wearable devices produced, it...
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