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Unexpected surprises, still surprise
Last Wednesday saw a historic moment. A moment that will go down in the history books and define what we mean by impossible. A moment that I’m still shocked, surprised and astounded at. Now I’m not...
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False reality on social media
I challenge you to name a single development to have shaped mass culture more than social media over the past two decades. This revolutionary innovation of the world wide web that allows us to share...
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How sleep is being redefined
Sleep is that human necessity which cannot be satisfied as and when it’s needed- if only it was that easy! We all know what it’s like to have a big day ahead and find that sleep evades us- it seems...
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The Return of the Nokia 3310
Recently Nokia announced that they would be re-releasing everyone’s favourite mobile, the 3310. Originally released in 2000, the 3310 boasts 126 million sales worldwide and if you didn’t own one then...
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Behavioural Economics: Playing catch-up
Behavioural Economics came to prominence in the 1990’s and yet the concept is not yet widely understood, let alone widely adopted in practice. So why have we been so slow on the uptake? Perhaps it’s...
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The Shifting Meaning of Luxury
By convention, luxury has been associated with tradition, exclusivity and high quality- something only an elite few could experience. Yet as the market has evolved over recent years, the meaning of...
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How Brits feel about making their voices heard
A general election in 2015, a Brexit referendum in 2016, a general election in 2017: Brits have been asked to give their opinion in poll stations a lot over the past few years. However, there has been...
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Surely it can’t be true. UK voters want a Brexit from the Eurovision Song...
Saturday night saw the weird and wonderful turn-up in Ukraine to celebrate the 62nd rendition of the Eurovision Song Contest. Under the slogan of Celebrate Diversity, which is rather at odds with...
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A night-out in Texas goes south
Last week saw a man in Texas sue his date, all because she texted in a cinema during the film. According to the Statesman, Brandon Vezmar (aged 37 from Austin, Texas) filed the claim against his date...
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With Election Day approaching newsbrands feel their responsibility
From “fake news” potentially increasing trust in classic newsbrands to how his TV presence could dial things up for Jeremy Corbyn – last week at OMD UK we were able to witness a fascinating discussion...
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Achieving brand affection through surprise and serendipity
There’s no disputing our embrace of digital tools has made life a little easier – we have apps telling us which tube carriage is the least congested, what nearby restaurants to go to, and how many...
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Turning Up – The First Rule of Everything
During the 2017 Election debates, Caroline Lucas (the co-leader of the Green Party) asserted that “the first rule of leadership is to turn up” and with record turnout from voters, it seems that this...
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The next Siri won’t put the emPHAsis on the wrong sylLAble
That’s more or less the promise Apple made during last week’s World Wide Developers Conference Keynote. Demonstrating onstage, Apple’s senior vice president of Software Engineering, Craig Federighi,...
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Festival FOMO – The Paradoxical Impact of Social Media on our Fear of Missing...
A recent survey by the Royal Society For Public Health reported that Instagram was the worst social media platform for mental health. The outcome showed that it ranked highly for anxiety, depression,...
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Interesting or unusual? Women in media
With the Cannes Lions Festival beyond us now, it might be worth taking a retrospective look of a different kind. A recent analysis of winning and shortlisted Cannes Lions commercials has revealed how...
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3 ways to tackle Digital Transformation
At the end of last month, I joined several others from across the planning, advertising, and media community for an evening of talks, videos (and endless memes) as part of the quarterly Google...
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Your Voice – a look back at 2017 so far
This week from Insight, we’re taking a look back at the year so far for Your Voice, our very own qualitative online community that empowers real people from across the country to have their say on the...
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Millennials going dry
One of the most common myths surrounding millennials and younger people, in general, is that they are binge drinkers and that their alcohol consumption is much higher than other generations’. Well,...
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The increasing impatience of UK consumers
Last April in our ‘I want it and I want it now’ post we talked about how the UK’s increasing fixation with tech and the development of super quick delivery services were set to change how Brits shop...
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Levelling the Playing Field: Women’s Sport Comes of Age
England 0 – Holland 3. Not necessarily the score line that we’d hoped for, but the recent semi final of the UEFA Women’s EURO 2017 football tournament was anything but a failure in terms of the number...
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